Hope&Beans
A concept for a social enterprise café tackling youth unemployment.
Hope & Beans is a concept for a London-based social enterprise café designed to address youth unemployment. Alongside serving high-quality coffee and pastries, the café would offer a 12-week training program where unemployed youth aged 16–24 gain barista and baking qualifications. As part of the project, I developed the strategy, visual identity, and a business plan to demonstrate financial sustainability.
Duration: 12 Weeks
Type: University Assignment
Scope: Research, business strategy, and visual identity created in Canva and Adobe Photoshop.
Overview and Financial Viability
A social enterprise is a business model where all profits are reinvested into the business itself, with the goal of achieving greater social impact.
Visual Identity
Takeaway coffee cups.
To-go pastry box.
Drink carrier.
Uniform.
Uniform.
Logo.